Listening is the new promotion.
Music service BANDCAMP has taken account of one of the most important points for attention in nowadays music marketing - and has introduced its all-new Bandcamp for Fans.
Being one of the leading platforms for direct-to-fan marketing for musicians today and, as we see it here at FA, currently the most interesting and recommendable DIY music store, Bandcamp has been accessible for artists only until now.
“Today (Jan 10, 2013) we’re giving fans the ability to showcase their Bandcamp music collections, follow their favorite artists, explore the music of like-minded fans, add items to a wishlist, and more. “
The possibility for fans to discover music, to follow artists and other fans, to share their music collection pages with their friends in combination with being able to buy their favorite music (and physical merch) instantly and directly from the respective artist at the same place most easily, is one more major argument for any musician / band to think about Bandcamp as their “center of commerce”.
Music fans can create an account after the first purchase made through Bandcamp, which makes perfect sense since the new community is meant to be both musical and social experience for consumers and income opportunity for artists.
As the company puts it in their own words: “Bandcamp for fans is a social music discovery system based on the high-friction concept of ownership.”
If you’re unfamiliar with Bandcamp, check out an example for an up and running music & merch store by visiting the one of FA’s THE VERY END.
We’re gonna keep an eye on the development of Bandcamp for Fans and will provide you with significant news and updates regularly.
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